The Internet of Things (IoT) has been the talk of the town lately; However, as is the case with many innovations, no one is quite sure what IoT is accurate. IoT is an extension of the Internet from PCs, smartphones and similar devices to home appliances and other inventions. Most haven’t been connected to the web before.
The implications of IoT for Search Engine Optimization (SEO) are enormous, with the addition of new ways to access the Internet. These changes generally promise to radicalize the way people search for information. Here are 10 fundamental ways IoT will revamp your SEO strategy in 2020.
Improve SEO strategy for 2020.
Check out the following 10 fundamental ways IoT will revamp your SEO strategy in 2020. Prepare for the inevitable technology revolution.
1. A Shift from Keyword-Driven Searches
Over the years, SEO has been heavily oriented toward keyword searches, with marketers having to structure entire websites or landing pages to reflect specific pieces of content. SEO has been mostly about keyword optimization for the better part of the last decade. While Google has introduced new software to address this issue (such as AI-based search engine ranking), SEO has stagnated somewhat in 2019.
However, IoT promises to change this by shifting the search medium to gadgets or devices that typically have fewer input options than a PC or smartphone. You can’t type a detailed keyword search right from your fridge. Because of this, it is expected that searches will be voice-driven in the IoT era, with users providing complete sentences or questions to Internet-connected devices.
Internet-connected devices mean that content optimization can lose its relevance; Its replacement would arguably be content management. In other words, the function of your webpages will become far more important than the looks. And how will IoT and search affect job market search?
2. Using Voice Commands for SEO
Based on this, it could be that voice search will completely replace traditional methods of input by 2025.
After all, voice search currently accounts for up to 30% of all search queries in the UK. SEO content in 2020 will mean a simple structure of questions and answers, all of which can realistically be pronounced verbally by your target audience. Pronunciation is quite different from the current paradigm of content management in SEO.
The preferred SEO website structure will change from short landing pages to brief bursts of content accounting for differences in lexicon and grammar. Yes, this means that writing good website content will probably become more difficult.
However, you will also receive more explicit analysis when analyzing the performance of your SEO pages. For example, the questions your customers commonly ask may be an indication of their psychological preferences.
3. Moving away from SERP formatting
For years the Search Engine Result Page (SERP) has been the king of SEO. If your website looks good on the SERP, you will get a steady stream of visitors who can be converted into loyal customers. Loyal customers are all about to change. The term SERP loses its meaning completely due to the fact that refrigerators, vacuum cleaners and water heaters are connected to the Internet.
Users will not actually be using a web browser or a specific search engine to look up the information. Instead, most will rely on the pre-installed apps on their devices. Pre-installed means that no one will actually see how your website looks on the results page. Re-focusing your efforts on finding new ways to write SEO content with SERP optimization will likely become one of the key strategic trends for SEO in 2020.
4. Moving towards greater personalization
Personalization has been one of the most important discussions for marketers over the past decade. The shift towards greater personalization marked the beginning of the end of mass marketing. SEO was not free from this, keywords strongly reflect the demographic and lifestyle characteristics of the target audience.
If you were running a business selling designer children’s toys, your favorite keywords would probably reflect the concerns of an average parent. Regardless, IoT promises to completely revolutionize the degree to which you will be able to personalize your SEO-driven marketing.
You will be able to get home appliance usage statistics directly from users, without having to do extensive market research or hire middlemen to do it for you.
For example, if you are a provider of services for the maintenance of washing machines, you will have instant access to data on usage and possible causes of malfunctions.
While it is difficult to know exactly how this is going to affect the exact practices of SEO, it is likely that almost all SEO conventions will go out the window. Instead of grouping keywords, the new SEO will focus on individual customers or at least segments with similar habits.