Last week in conjunction with the second annual San Francisco Blockchain Week; PlayTable and ToyBox announced that they have entered into a strategic partnership focused on enabling blockchain to design and print toys, souvenirs, and collectibles on the Toybox 3D printer.
PlayTable and Toybox seek to capitalize on the tailwind and fusion of blockchain for collectibles and gaming purposes
Big-name consumer toy and collectible brands, as well as gaming companies, are all looking for ways to incorporate and leverage blockchain technology into their businesses.
Digital collectible AR/VR platform Terra Virtua has partnered with VAX Blockchain to allow gamers to own real dollars and cents for in-game purchases.
The NBA, the National Basketball Players Association and Dapper Labs (creators of ‘CryptoKitties’) partnered to launch a platform for basketball fans to buy, trade and own digital collectibles such as sports shirts on a blockchain called NBA Top Shot .
CBS Interactive partnered with Lucid Sight to release the first generation of Star Trek True Digital crypto collectibles of six iconic ships from the Trek universe as digitally mined, cryptographically secure, collectibles, which can be called Lucid Sight’s games.
Crypto Space Commander, can be played within a space MMO. Sandbox that uses blockchain to power its play-to-own user economy.
There is no shortage of ideas to address this market, and rightly so. The market opportunity to create a business model combining collectibles and gaming is tremendous.
The collectibles market is estimated to be $370-billion-dollar, while gaming, which includes board games and card games, is an approximately $200-billion-dollar addressable market. This partnership between PlayTable and Toybox will aim to bridge those two industries.
The PlayTable and Toybox partnership aims to expand PlayTable’s unique toy-reality offering, a fusion between physical toys, digital gaming and blockchain.
Toybox is a Shark Tank-funded 3D-printing toy company for kids that interacts with a smartphone or computer to allow kids to create their own toys. Users can choose from pre-loaded toy designs or they can even use the toybox as a regular 3D printer.
PlayTable is the world’s first tabletop board game gaming console that is blockchain-enabled. Powered by VeChainThor blockchain technology and native EHrT tokens, children and adults alike will be able to design toys that are equipped with RFID technology and integrate Virtual Integrated Metadata (VIM) – PlayTable’s non-fungible token – to it.
When used with the PlayTable’s interactive surface, the toys come to life in a world and digital game experience that is an entirely new basis for board games, video games, and educational programs.
By using and burning EHRT tokens to Mint VIM, this process ensures that each toy is unique with its own story and stats. When used with the PlayTable console, players will be able to control characters in the real world, and have their moves displayed, store progress, experiences, digital goods, special abilities, etcetera updated on the toy and in the blockchain ledger Will go
The biggest unknown for blockchain in relation to collectibles and gaming is how to increase adoption and make blockchain more accessible and understandable by the mainstream consumer.
Some of the most innovative minds trying to tackle this problem came together at a San Francisco blockchain event to talk about the topic, including Sunny Lu (Co-Founder and CEO of VeChain), Xiaoning Nan (Founder and CEO of OceanX) , Jack (co-founder and COO at CyberX), Alyssa Tsai (founder and CEO at Panoni and Pannews), and John Dempsey, (CEO at Playable and founding director at 8 Hours).
The panel addressed a variety of considerations not only to address public concerns about how to make users easier to navigate and explore blockchain and its related tools; But also to increase adoption efforts.
Sunny Lu (Co-Founder and CEO of VeChain) spoke a lot about the practical business applications of blockchain as well as VeChain.
In 8 Hours CEO and Founding Director, John Dempsey commented on VeChain’s blockchain solutions by commenting on how well suited they are to the real business model and how he believes PlayTable is cracking that code. He echoed Sunny Lu.
The partnership will act as a gateway to blockchain for the mainstream consumer
This idea of being a physical object acts as an intermediary between the user and the blockchain, allowing the user to trace it and interact with it easily.
This, in general, will help users understand the blockchain as well as allay any concerns they may have over security, or even how transactions work.