Almost everyone knows someone who’s had an online order stolen from their front porch—a risk you take when shopping online. If all the videos from Porch Pirates going viral have taught us anything, it’s that online orders at No On are safe.
Danby Appliances acknowledged the fact that surveillance alone cannot prevent package-theft. Package-stealing is only one of the issues surrounding porch delivery.
Danby built the world’s first smart mailbox – The Danby Parcel Guard.
Parcel Guard is a big step up from the popular video doorbell that only captures the event of a theft – not really doing anything to stop the problem.
Parcel Guard is essentially a large porch mailbox with security features you’ll love. The guard is aesthetically pleasing and made of industrial-grade plastic, which keeps your items safe from undesirable weather conditions.
Parcel Guard has its own iOS and Android app, which will inform you of parcel delivery. The app relays motion detection to your camera. Best of all – the newest feature – Guard now has the ability to make two-way calls.
How Danby Parcel Guard works
Danby has created something beautiful by taking a complex issue and breaking it down into something simple to understand and set up. When a delivery driver arrives, the driver opens the anti-theft drop slot and places your package inside.
Once your package is in, the parcel guard will escort your items to the secure bottom door. You are then notified via your app that your item is secure.
You are eagerly waiting for your gift, your item or package. Now, you are assured that no one will walk away from your package. The parcel guard itself has hardware that attaches the unit to the wall or porch—or both.
Denby Parcel Guard. The Parcel Guard package is an aesthetically pleasing addition to any home seeking security.
A built-in tamper alarm, weight monitor and motion-activated camera will keep all your parcels safe. Parcel Guard fits all standard sized boxes in its top compartment. There is a large package that needs to be secured – no problem. Larger packages can be placed directly at the bottom of the unit.
If you are someone who sells items out of your home, you can use “one-time-codes” for secure pickup. Easy, fast and secure to run commerce business from home.
If you’re an Amazon junkie, like me – Guard is indispensable. For anyone who’s got tons of packages, you’ll want to pick up Danby Parcel Guard. Available at most major retailers — like Amazon, Home Depot, Best Buy, Wayfair — and of course, at DanbyParcelGuard.com.
For some fun watching, try and watch some YouTube videos about porch stealing.
It is important to use live video for your marketing at the time of its launch.
Brands that release their products with spectacular, engaging shows have long used live broadcasts to attract as many viewers as possible.
Apple’s product launches fill the company’s own auditorium with journalists but also go-to people watching at home. When designers like Michael Kors release their new collections, they feature a live video feed from the catwalks.
Smaller brand launches may be shorter, but they can still use live video.
Live video will also support products immediately after. Once the product is out and available, hold an AMA or a live product demonstration. You may have already past the launch and generated interest. The post-launch live video will give you the opportunity to showcase the benefits and value of the product rather than just describing them.
Later on, you can follow that product demo with more broadcasts that help customers get the most out of the product. For example, beauty firms like Schwarzkopf have built up large audiences with live tutorials.
A powerful marketing strategy for a brand is to associate itself with a campaign for a good cause.
For example, Starbucks has long participated in voter registration campaigns. This engagement helps raise the company’s profile and enables it to support a cause that all of its customers, however they vote, should be able to support.
When the coffee chain participates in registration campaigns or helps organize events to encourage voter registration, it often broadcasts them live. Viewers get to see street parties—often with celebrities—and they see the company logo.